Fatafat, Transforming Phagwara's way of buying things

In the state of Punjab in India, lies a bustling town called Phagwara with a population of 1.2 lakhs. A group of entrepreneurs from Phagwara identified the latent need of people to order not just food from restaurants but anything from electronics to daily grocery and get it delivered at their doorstep. Soon these entrepreneurs entered into a partnership with us, Fatafat.

Fatafat is one of India’s fastest-growing on-demand delivery platform, with over 10 Million customer base in 15+ cities across India. Fatafat is an on-demand delivery app, which is a first of its kind in India. It provides customers with the flexibility to order anything around the clock, with fast and well-grounded delivery experience.

The Goal

To help people in Phagwara meet their on-demand delivery needs anytime & anywhere

The Approach

The Phagwara Fatafat partners along with Fatafat’s centralized team worked extensively on the on-ground operational strategies to prepare the merchants and delivery agents for receiving and fulfilling customer orders. To ensure that the order fulfilment rate remains high, we along with our Franchisee put merchant and delivery agent engagement policies in place.

Along with this, a detailed analysis was performed to understand Fatafat’s customers’ persona while developing deep insights on their behaviour on social media. This helped our central team in deriving creative strategies to better target new Fatafat customers in Phagwara while driving down cost per app installation.

The Execution

The Fatafat app as people’s full-time delivery partner in Phagwara received a warm welcome with orders flowing in from day 1 itself. We received orders for delivering restaurant food, grocery, electronics, medicines, and even important documents forgotten at home. As the people of Phagwara realized that getting anything on their doorstep is just a click away, Fatafat downloads tripled. Meanwhile, we had equipped our Franchisee with on-ground operational processes that have worked for us in the past to cater to this high customer demand. From merchant and delivery agent enrolment to educating them about the app usage to engaging with them while

solving their queries - we along with the franchisee ensured that everything was in place to fulfil all customer orders, every day. While our marketing campaigns on social media and offline branding activities resulted in higher app download and increased customer orders, our Franchisees ensures that we have a capable workforce on the ground to ensure efficient demand fulfilment. As the customer orders increased, so did the trust of merchants and delivery agents registered with us. This not only resulted in increasing the popularity of Fatafat among the people of Phagwara but also made the Franchisee owners profitable and successful in the coming months.

Key Wins

25%

25% increase in app downloads (within 2 months of launch)

45%

40% increase in the number of orders (in 3rd month of launch)

The Goal

“Now Phagwara team is aiming to successfully cater to 1000 orders per day”.Fatafat’s franchisee is looking to add this feather in their cap in the next quarter.

Interested in partnering with Fatafat for your city? Apply Now

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